ROAM FREELY, EXPLORE BOLDLY, and CONNECT DEEPLY
with the great outdoors.
The Brief
Unlimited Overland, a 2024 start-up in Nanaimo, BC, is an extension of the well-established Unlimited Fabrication Inc., owned by André Mjolsness. Specializing in rugged off-road trailers with toy-hauling capabilities and overlanding accessories, Unlimited Overland needed a comprehensive Brand Identity, a trailer wrap design, and a website to establish their presence in the market.
Service Description
André and I conducted a detailed Discovery Workshop to craft a Brand Identity focused on building brand culture, customer relationships, consistency, and trust. This included developing a Brand Story with an Overview, Purpose, Mission, Vision, and Values. We established a unique Personality, Voice, and Positioning to deliver an engaging, thematic Visual Identity with clear guidelines for future brand representation. The package included a responsive logo design, color palette, typography, and brand assets for consistent use across all touchpoints.
Leveraging the assets from the Brand Identity package, we designed a vinyl decal trailer wrap for Unlimited Overland’s first build. After the design approval, I prepared all design proofs and cut files for the printer/installer, ensuring a flawless execution.
Visit the live site at unlimitedoverland.ca to see the web design in action. We integrated the brand voice, personality, and visuals established in the Brand Identity into the website. Collaborating with Lance Sullivan of Concept Photography, we also defined a cohesive vision for photography and drone footage to resonate with the target audience.
Details
Services
Brand Identity Design, Graphic Design, Art Direction, Web Design
Client
Unlimited Overland
Role
Designer
Date
2024
Additional wrap design options provided.
